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Olsen & Johnson's Hellzapoppin', c.1938
Shubert Theatre, New York City, 1938
The Seagull, Shubert Theatre, New York City, 1938

About Us

The Shubert Organization nugget

The Shubert Organization is America's oldest professional theatre company. Over the last century, the company has owned hundreds of theatres and produced hundreds of plays and musical. Since the 1980s, the company's ticketing service (Telecharge and Telecharge.com) has grown to become the leading ticket provider in New York City's thriving theatre industry.

At the end of the 19th century, three brothers, Sam, Lee and Jacob J. Shubert, from Syracuse, New York, founded the organization. In 1900, Sam and Lee, followed later by Jacob J., moved to New York City and began rapidly producing shows and acquiring theatres. Among the stars who starred in Shubert productions during the early years were Richard Mansfield, Sarah Bernhardt, Lillian Russell, Maxine Elliot, Alla Nazimova, Eleanora Duse, Lew Fields, DeWolfe Hopper, Eddie Foy, Sir Johnston Forbes Robertson, and Lulu Glaser.

In 1905, after Sam Shubert died tragically in a railroad accident, his brothers, Lee and J.J., continued to operate the business on an increasingly lavish scale. By 1916, the Shuberts had become the nation's most important and powerful theatre owners and managers.

During the teens and twenties, the Shubert brothers built many of Broadway's most important theatres—including the Winter Garden, the Sam S. Shubert and the Imperial. On the eve of the Depression, the Shuberts owned, operated, managed or booked close to 1,000 houses across the United States. Among the major Shubert stars of the period were Al Jolson, Eddie Cantor, Tallulah Bankhead, Willie and Eugene Howard, Fred and Adele Astaire, Marie Dressler, Marilyn Miller, Jeanne Eagles, Jeanette MacDonald, and Cary Grant.

Along with the rest of the nation, The Shubert Organization was impacted by the Great Depression. With some difficulty at first, Lee and J.J. continued to produce and, throughout the 1930s and 1940s, they presented a number of well-known musicals and revues, including the later editions of the Ziegfeld Follies, Life Begins at 8:40 (1934), At Home Abroad (1935), The Show is On (1937), Hellzapoppin' (1938), Cole Porter's You Never Know (1938), The Straw Hat Revue (1939), Streets of Paris (1939) and Sons o' Fun (1941); as well as the popular straight plays Ten Little Indians (1944) and Dark of the Moon (1945). Shubert stars of the period included Fanny Brice, Bob Hope, Bert Lahr, Bea Lillie, Ray Bolger, Bobby Clark, Imogene Coca, Olsen & Johnson, Gypsy Rose Lee, Ruth Gordon, and Carmen Miranda.

Although the company was not active in theatrical productions in the 1950s and 1960s, The Shubert Organization returned to producing full time in the 1970s and has produced many outstanding and award-winning shows, including The Act (1977), Ain't Misbehavin' (1978), Amadeus (1981), Amour (2002), Amy's View (1999), Angels Fall (1983), As Is (1985), Big Deal (1986), The Blue Room (1998), Children of a Lesser God (1980), City of Angels (1989), Closer (1999), Dancin' (1978), Dreamgirls (1981), A Few Good Men (1989), The Gin Game (1977), Glengarry Glen Ross (1984), Good (1982), The Grapes of Wrath (1990), The Heidi Chronicles (1989), Indiscretions (1995), Jerome Robbins' Broadway (1989), Lettice & Lovage (1990), The Life and Adventures of Nicholas Nickleby (1981), "Master Harold"...and the Boys (1982), A Moon for the Misbegotten (1984), 'night, Mother (1983), Passion (1994), The Real Thing (1984), The Secret Rapture (1989), Skylight (1996), Song & Dance (1985), Sunday in the Park with George (1984), and Tru (1989), and revivals of Joe Egg (1985), The Most Happy Fella (1992), and An Inspector Calls (1994). The Shuberts also produced the Off-Broadway hit, Little Shop of Horrors (1982), and other Off-Broadway shows, such as Nixon's Nixon (1996) and Stupid Kids (1998). On June 19, 1997, Cats, with performance no. 6,138, became the longest-running Broadway musical by breaking the record held by A Chorus Line.

In 1973, the company was reorganized as The Shubert Organization, under the direction of Gerald Schoenfeld, Chairman, and Bernard B. Jacobs, President. Today, the Shubert Organization owns and/or operates 17 Broadway theatres in New York City — Ambassador, Barrymore, Belasco, Booth, Broadhurst, Broadway, Cort, Golden, Imperial, Jacobs, Longacre, Lyceum, Majestic, Music Box, Schoenfeld, Shubert, and Winter Garden and one Off-Broadway theatre, The Little Shubert. Outside New York, the Shuberts own both the Shubert Theatre in Boston and the Forrest in Philadelphia. Today, under the helm of Chairman Philip J. Smith and President Robert E. Wankel, Shubert moves into the future seeking new opportunities and challenges.

In the last three decades, The Shubert Organization has dedicated its energies and resources to a long-term campaign for the revitalization of the American theatre. Its many projects have included the refurbishment of all Shubert playhouses, devoted participation in civic and community affairs, and a continuing effort to rehabilitate the Times Square Theatre District.

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